StoryBrand's 7-part framework

StoryBrand offers a framework that you can work through to clarify your message and connect with your customers.

https://www.linkedin.com/pulse/storybrand-7-part-framework-complete-overview-examples-gabe-hobbs/

The StoryBrand Framework is based on the idea of the "hero's journey," which is a narrative structure that has been used in stories for centuries. In the hero's journey, the protagonist (in this case, the customer) is positioned as the hero. They have a problem to solve and must overcome obstacles to reach their goal. And spoiler – your company is going to guide them to success.